Digital Marketing

Category: Product

Duration: 3 months

Certificate: Yes

Cost: ₦65,000

Location: Online

Status: Open

About the program

The Digital Marketing program is a practical, hands-on learning experience designed to equip learners with the skills needed to plan, execute, and optimize digital marketing campaigns across multiple online channels. The program focuses on building data-driven marketing strategies that help businesses grow their online presence, attract customers, and increase conversions.

Through real-world case studies, tool-based training, and marketing projects, learners gain practical experience in social media marketing, content creation, paid advertising, email marketing, and analytics. By the end of the program, students will be able to confidently manage digital marketing campaigns and pursue entry-level and junior digital marketing roles or grow their own businesses online.

prerequisite

  1. Educational Background:
    • No certificate or degree is required to apply for this Digital Marketing program. The course is open to anyone interested in marketing, branding, and online growth.
  2. Technical Knowledge::
    • Applicants should have basic computer literacy and familiarity with using the internet and social media platforms. No prior marketing experience is required.
  3. Language Proficiency:
    • The course is conducted in English, so applicants must have a basic understanding of the English language to follow lessons, marketing briefs, and analytics reports.
Dual Pay Plan Full Access Plan Flex Plan
₦ 35, 700 ₦ 65, 000 ₦ 27, 000
Pay in two installments and save ₦6,000 off the total cost. One-time payment. No extra charges. Monthly payments across the course duration.

course outline / Tools

  • Digital Marketing Fundamentals 0x01: Covers the basics of digital marketing, customer journeys, marketing funnels, and online branding.
  • Content Marketing 0x01: Focuses on content creation for social media, blogs, and digital campaigns.
  • Social Media Marketing 0x01: Covers marketing strategies for platforms such as Instagram, Facebook, X (Twitter), LinkedIn, and TikTok.
  • Paid Advertising 0x01: Introduces paid ads using Meta Ads, Google Ads, and campaign optimization techniques.
  • Email Marketing 0x01: Teaches email marketing strategies, list building, automation, and campaign analysis.
  • E.t.c

Career / Skills You’ll Gain

Prepare to build in-demand marketing skills and qualify for roles such as:

  • Digital Marketer
  • Social Media Manager
  • Content Marketer
  • Paid Ads Specialist (Entry Level)
  • Marketing Assistant
  • And other digital marketing roles across industries

Program Structure

The program is divided into phases to ensure steady skill progression.

Phase 1

Foundations

Weeks 1–4

Phase 2

Practical Skills

Weeks 5–8

Phase 3

Applied Projects

Weeks 9–12